In this day and age, that’s pretty much the solution to every problem, the answer to all the questions.
Over-saturation, overkill, over-the-top – if it’s worth doing it’s worth over-doing.
Except maybe it’s not.
Recently, my wife and I saw two movie posters that caused us to stop, stare at it and then discuss the brilliance of the design.
How often does that happen for you? I can tell you, for us, that was the first time I ever remember doing that.
Most movie posters look the same. A few variables may change depending on the genre of the film, but we all know the standard formula.
That’s what made these X-Men: Days of Future Past posters so unique and grabbing. They were nuanced – in a medium that so often tries to cram every explosion and plot detail onto a 27 by 40 inch surface.
They caught my attention because they weren’t overtly trying to catch my attention, but I couldn’t help but to give them my attention. That makes perfect sense, right?
The best word I can use to describe them is alluring. When have you ever used that word to describe a poster?
They creatively hinted at the storyline of the movie, carried the iconic X theme and reminded you of the caliber of actors in the film.
It was subtle and perfect.
Have you ever said that about something at church? Are we even capable of understated anymore?
We’ve gotten good at being loud. We can do flashy. But what about subtlety?
In an age when authenticity is king, outrageous is passé – at best. The church must find a way to create things that are well done, not merely well seen.
Subtlety is not expensive – every church could manage it financially – but neither is it cheap.
Nuance takes an investment of time and a valuing of creativity. It takes work.
But, like work usually does, it gets results.
After all, I’m writing about a movie poster, of all things.
How can churches better use subtlety? Why have churches been so bad at it in the past?