Bible Society: Comic Book or Bible? Truth or Deception?

Where did this quote come from, Captain America or the Apostle Paul?

We often suffer, but we are never crushed. Even when we don’t know what to do, we never give up.

The American Bible Society conducted a Harris Interactive online poll to discover that the vast majority of US citizens misattributed the quote. Who would you say said this?

Photo from by Adrian Van Leen

The quote is actually from 2 Corinthians 4:8 in the Contemporary English Version.

Unfortunately, the ABS discovers this symptom of biblical illiteracy in a deceptive manner and in order to sell a product. Harris and the ABS used an unknown, modern version of the Bible to make it sound more like a modern super hero quote.

The ABS is partnering with the Salvation Army to sell a new version of the Bible called The Freedom Bible. It’s not a new translation, but a highlighting of verses that speak to some facet of freedom. They used the poll results as part of the press release to announce the upcoming release of the Bible.

Religion writer Jeffrey Weiss points out the hypocrisy of the survey that uses deception to supposedly point out biblical illiteracy:

I do not doubt that there is plenty in the Bible that many people don’t realize is there. But a bogus poll using a contrived test is not a particularly good way to make that point. There’s nothing wrong or even unexpected if people put those words into the context of a civil rights leader or a comic book hero. The American Bible Society should know better. Sure, the marketing ploy worked. It got tons of free publicity. But that should not be considered justification. 

After all, with great power there must also come — great responsibility. Or to put that another way: 

“From everyone who has been given much, much will be demanded; and from the one who has been entrusted with much, much more will be asked.”

Do you believe the interpretation and presentation of the polling data by the ABS is fair and accurate? Are their methods used in this publicity grab acceptable for a Christian organization, specifically one tasked with distributing and encouraging the read of God’s word?

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Aaron Earls

Christian. Husband. Daddy. Writer. Online editor for Facts & Trends Magazine. Fan of quick wits, magical wardrobes, brave hobbits, time traveling police boxes & Blue Devils.