Last week, Netflix managed to anger virtually their entire customer base. Up until then, Netflix had an extremely loyal and even evangelistic group of users. Many would describe how great Netflix was, how amazing the online streaming library was, and how everyone else should give it a try.
That is until Netflix decided to change their plans, which amounted to an over 60% price increase for the majority of their customers. They made it worse, at least in my eyes, by trying to spin the pricing change as a boon for consumers and an increase in choice. It did not go over well.
Their company blog and Facebook page was inundated with angry, sometimes hostile and nasty, comments. #DearNetflix trended on Twitter with users voicing their emotions over the price hike.
All of the positive emotions that Netflix had built up over the early years of their existence came crashing down with one announcement.
Perhaps, Netflix misgauged their customers. The video company was receiving so much praise earlier, not because of something innate with the company, but because customers appreciated the value they received from their monthly subscription.
Netflix was not great. Netflix was great to us. There is a significant difference between the two.
It is this difference that often leads companies into poor decisions, as they feel customers believe them to be in the first category, when they actually are in the second.
It is also this difference that leads many to react negatively toward God, because, while we say we believe God is great, what we really mean is that God is great to us. That is an even bigger difference.
|Photo from BSCKids.com|
How easy is it for us to doubt God’s goodness based on the circumstances in our life? Most of the time it does not even need to be extremely difficult situations. We are running late and get stopped by a red light. Our favorite shirt gets a stain on it. Netflix increases their price. Whatever it may be, it usually does not take much for us to being to question God.